{"product_id":"audio-technica-vm740xml","title":"Audio Technica VM740xML","description":"\u003ch2 class=\"product-hero__title\"\u003eAT-VM740xML\u003c\/h2\u003e\n\u003cdiv itemprop=\"description\" class=\"product-hero__intro-text\" tabindex=\"0\"\u003e\n\u003cp\u003eThe AT-VMx series brings new warmth and realism to Audio-Technica’s premium dual moving magnet (MM) cartridge line, delivering an expansive soundstage that’s alive with musical detail.\u003c\/p\u003e\n\u003cp\u003eLike all our MM cartridges, this updated design closely mirrors the cutter head used to make the vinyl master. It utilises two magnets, positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. But the new VMx series also introduces material and design changes to further refine the sound, offering responsive playback that is especially sensitive to the dynamism of musical expression.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eEasy to Use and Install\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEach AT-VMx cartridge body has threaded inserts, enabling it to be mounted to a headshell with just two screws – no nuts required. And the redesigned stylus protector now includes a V-cut for easy reference of the stylus’s position when lowering it onto a record.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHighly Efficient Generator\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe paratoroidal coil construction of the cartridge’s generator – two PCUHD coils per channel, one stacked behind the other – greatly improves electromagnetic performance, while a slight reduction in coil turns (compared to VM cartridges) enhances transient response for clean, lifelike sound.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eLoud \u0026amp; Clear Opinion:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cspan\u003eWe think this is a fantastic moving magnet cartridge option at £225, and a really nice improvement from the discontinued VM series due to the new stylus profile and material.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Audio Technica","offers":[{"title":"Default Title","offer_id":63749856264569,"sku":"14725","price":225.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0358\/8852\/9541\/files\/at-vm740xml_01.png?v=1781265923","url":"https:\/\/shop.loud-clear.co.uk\/products\/audio-technica-vm740xml","provider":"Loud \u0026 Clear Edinburgh","version":"1.0","type":"link"}